THE FOUNDERS
SUNALI SETHI
For Sunali Sethi, creation has always been guided by instinct. There has always been a quiet fascination with the unusual, a natural inclination towards what feels distinctive rather than expected, and a belief that beauty reveals itself most beautifully in what is uncommon.
What began with curiosity slowly unfolded into a lifelong devotion, shaped by years of exploration, experimentation and an unwavering faith in individuality. Drawn by the excitement of discovering something new, she continues to approach design with the same sense of wonder that first led her into this world.
Her vision remains at the heart of Sunalii Rupalii, where every creation is imagined with one enduring desire that the woman who wears it feels extraordinary, confident and deeply herself
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RUPALI SETHI
For Rupali Sethi, creation has always been as much about people as it is about design. Guided by warmth, compassion and an enduring sense of care, she finds beauty not only in the silhouettes that take shape, but in the relationships, memories and shared moments that bring them to life.
What began with creativity gradually grew into something far more meaningful, shaped by years of collaboration, trust and an unwavering devotion to those around her. Whether through her team, her clients or the countless lives that have become part of the journey, she continues to nurture the world of Sunalii Rupalii with generosity, kindness and a belief that beauty is best experienced when it is shared.
It is this spirit of togetherness and belonging that continues to define her presence, creating an atmosphere where every client is welcomed like family and every creation becomes part of a memory to be cherished
BRAND PHILOSOPHY
Sunalii Rupalii is founded on the belief that the finest creations are those shaped by time, craftsmanship and an unwavering attention to detail. We honour the rich legacy of Indian handcraft through techniques passed down across generations, preserving the artistry of Zardozi, Dabka, Resham and hand appliqué with the reverence they deserve.
At the heart of the house is a devotion to detail an instinct to perfect, refine and elevate every element until it feels effortless. We create with the understanding that the most cherished pieces are those that feel deeply personal, carrying the intimacy of something made with care and the rarity of something that cannot be replicated. In preserving craft, we preserve stories, ensuring that every creation holds within it a legacy of artistry destined to endure.
THE JOURNEY
What begin to desire to create something exceptional slowly evolved into something far more meaningful in the early years, ideas were exploded with patience and instinct. Fabric were gathered from different places and techniques were brought together in unexpected ways. overtime what started as a share dream between two sisters quietly grew into a house brought to life by many hands and hearts along the way clients became part of the family team became lifelong companion and every collection became another chapter in a story that continues to unfold with Grace gratitude, and enduring love for beauty.
